This past week I was able to attend the Millennial 20/20 conference. Starting only a few years ago the conference brings some of the most well known brands all together under one roof. All known for their unique and innovative mindsets, each company spoke on their core values, strategies and flukes over the years. We’re talking about people like Google, Delta, Lonely Planet, Vice and Adidas. The tickets are pretty steep in price ($650 for 2x days) but luckily because my companies’ office is located in a WeWork, they offered 50 free tickets to whoever grabbed them first. Now, I never catch these things in time but my colleague and partner in crime is on top of his shit so he snagged us two before they were out.
So bravo to M20/20 because the conference was a hit. Yes, there were some speakers that were simply just selling their brand and reading slide by slide but there were others that made everyone in the room get that burning desire in their gut to keep pushing through. They all had one common theme they reiterated that I thought was genuinely important – the struggle is real and it’s not ending anytime soon so whatever you do, make sure you can see yourself doing it for the next 10, 15 or 20 years of your life. From 10 year old companies to ones still in beta, here are the ones that got me excited for what is to come next.
THINX - For Woman with Periods. This revolutionary company took 4 years to create underwear so girls don’t have to worry about leakage. I first saw their ads on the subway and thought they were super unique, bold and pushing the envelope but I still questioned the product. An underwear for periods?
After hearing the co-founder (Miki Agrawal) speak about not only Thinx, but menstruation in a whole - I was completely sold. I just put in the order for my first few pairs. This woman lives and breathes the products and companies she creates. When that passion genuinely shows though, it makes everyone else passionate about it. In that short 1-hour presentation, I questioned everything I knew and felt about periods. Why would I ever feel ashamed of having it? Nervous about talking about it? And I wasn't the only one. Every single person in that rooms eyes (female + male) were seeing stars when she spoke. She created this ora of positive rebellion against every taboo on menstruation. If that wasn't enough for you, on top of Thinx, she has crated multiple other companies. My favorite being The Thinx Foundation – Global Girls Club. This is taking the TOMS model of 1 for 1 and altering it a bit to help educate woman around the world. The foundation creates a safe place for woman to learn about their bodies, self-worth and how they can succeed with their own business. It also focuses on changing the global narrative around menstruation because guess what....every one of us women bleed…..all of us. It’s straight up bad ass and something I hope I can figure out a way to become involved in very soon.
SeatFrog – Still in beta but I’m squirming in my street just thinking about it. This is the new way to upgrade your travel. These two Australia guys (Iain Griffin + Ben Ient) created a system where you can bid on upgrading you seat last minute to business or first class. For a girl that travels around the globe in economy, this is going to be a huge help for those 10+ hour flights. I have already signed up online for alerts so I can get on this ASAP. So thank you to my new friends from down under - my lower back sends its sincere gratitude.
Ritual – For Skeptics, by Skeptics. Katerina Schneider and her team created the daily pill that has everything you need and nothing you don’t. Sorry guys, you'll have to tap out of this one, right now it’s only for woman. Non-GMO, Vegan, Gluten Free, No Synthetic Fillers and Made in the USA - Ritual explains and lets you understand exactly what you are taking right on their website. You can actually click each ingredient in the pill and it gives you a full breakdown of what it is, where it’s manufactured and what it does to your body. Did you know the food form Boron (aka Calcium Fructoborate) helps make vitamin D receptors more efficient in the body? Yeah, neither did I but now I do. Fun fact of the day. The website also explains why women don’t need certain ingredients that are packed in to common multivitamins – This is very, very helpful to someone who knows nothing about what vitamins she should be taking. It’s $30 (delivery included) for a monthly dosage and you can do this on a subscription base so you always have your vitamins ready. Now you have no excuse not to keep that New Years resolution - cheers to a healthier you!